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Ponsse Inclusivity Initiative


In an industry primarily dominated by men, Ponsse sought to celebrate and empower women within the sector. The challenge was to create merchandise and branding that authentically spoke to and resonated with the women working in this traditionally male-centric industry.


Understanding the significance of genuine representation, HH Agency approached the challenge by crafting merchandise and branding that specifically catered to women in the industry. Through collaborative design sessions, we developed inclusive graphics, stylish workwear, and promotional items that authentically reflected the presence and contributions of women at Ponsse, creating a more inclusive and empowering environment.


The outcomes were transformative, as Ponsse successfully shifted its brand image to be more inclusive and supportive of women in the industry. The specially designed merchandise and branding resonated with female professionals, fostering a sense of pride and empowerment. This initiative not only contributed to a more diverse and inclusive industry but also positioned Ponsse as a leader in recognizing and celebrating the valuable contributions of women within the traditionally male-dominated sector.